Meet the InfiniteUp Team
Spread across Canada, Africa, Europe, and the Middle East, InfiniteUp’s team is its lifeblood, bringing a diverse range of experiences and shared passion to the table. This series brings to you the stories of these incredible individuals, the beating hearts behind Doer’s launch. Journey with us as we explore their shared dedication to empowering others and uncover why InfiniteUp could be the spark that lights up Africa’s tech future.
Steering the Course of Change: Barrett Nash’s Unwavering Quest to Empower Africa
At the helm of InfiniteUp stands Barrett Nash, the CEO and co-founder, fuelled by a relentless drive to generate opportunity in Africa through technological and economic empowerment. It was the glaring inequality he encountered first visiting Africa in 2009 that ignited his call to action. A trail of initial failures didn’t discourage him but enriched his experience, guiding him to co-found InfiniteUp with Wasim Alshadadi and Malaz Aroub.
InfiniteUp is a beacon of mobile innovation, placing financial and technological power within arm’s reach of individuals. Their app, Doer, currently under closed beta, has the potential to revolutionize job hunting across Africa. The early indicators are encouraging, validating InfiniteUp’s experimental approach of creating and learning from over a dozen apps. With a laser focus on scaling Doer, Barrett believes they are inching closer to their mission.
To Barrett, freedom and opportunity are the linchpins of flourishing societies. InfiniteUp aims to provide this freedom through meaningful technology and market-based solutions. Despite naysayers, Barrett’s infectious optimism and belief in untapping human potential remain undeterred. His conviction is fuelled by the journey itself and not merely the outcomes. Change, in his philosophy, begins at the grassroots level, starting with a simple idea that progressively unlocks possibilities. With purpose and perseverance, mountains can be moved—and under Barrett’s stewardship, InfiniteUp’s potential to bring about change appears limitless.
During his early days, Barrett discreetly attended MIT, leading to the formation of his first startup. Barrett quickly identified the potential for startups to drive economic empowerment, bypassing the conventional ‘aid mentality’ strategies, and sprang into action. The faith in Barrett’s vision and ability to scale is evident in the continued support of world renowned investors SOSV (Orbit Startups Q12023), lead investors from his previous startup SafeMotos.
In his role as CEO, Barrett ensures a steady financial runway, articulates the vision, and supports his team. His personal life sees him cherishing moments with his loved ones, while often navigating his way through different corners of the world. To him, InfiniteUp is more than a workplace—it’s home.
To Barrett mission-focused startups like InfiniteUp will be the flag bearers of Africa’s innovation future. With their app, Doer, InfiniteUp is on the cusp of creating a tidal wave of impact on Africa’s economic landscape. Barrett’s journey here has been paved with lessons learned from each stumble, and with each step forward, his vision for the future sharpens.
Quietly Transforming Tech: Meet Malaz Aroub, InfiniteUp's Thoughtful Innovator
Malaz Aroub, co-founder and CTO of InfiniteUp, may not strike you as your typical tech leader. Born in Syria and raised in Lebanon, Malaz’s gentle demeanor and deep curiosity are the driving forces behind his remarkable contributions to Africa’s technological landscape.
Choosing practical experience over a university degree, Malaz committed fully to InfiniteUp. He saw it as a platform to address the fundamental issues of financial and technological access in Africa, a vision he shared with co-founders Barrett Nash and Wasim Alshadadi.
As CTO, Malaz is the understated maestro behind InfiniteUp’s technological innovation. His role is a delicate dance of researching and crafting new features that propel their products forward. Side-by-side with InfiniteUp’s design visionary Wasim, they construct beautiful, user-friendly apps. Their work sessions, often stretching up to 14 hours, underscore their relentless pursuit of perfection.
Malaz is a quintessential autodidact, delighting in the thrill of uncovering solutions to complex problems. It’s this ongoing cycle of exploration and innovation that fuels his sense of purpose and wellbeing. In Malaz’s world, work and play are indistinguishable; each project he undertakes is an exciting new puzzle to solve.
Away from his technological canvas, Malaz has a taste for adventure. He enjoys hiking, skiing, and dreams of diving deep to explore Lebanese shipwrecks. An introvert at heart, Malaz finds joy in intimate gatherings with close friends and gets lost in the intricate narratives of games like Assassin’s Creed.
InfiniteUp’s future is bright in Malaz’s eyes, bolstered by the early success of their new app, Doer. He views local work connections as an essential key to the app’s triumph. Despite initial expectations that his role might shift as InfiniteUp grew, Malaz now envisions himself as the supportive guide for InfiniteUp’s developers, sustaining the inclusive, collaborative culture he cherishes.
Malaz is the quiet force in the circle, not one to dominate the conversation but always ready with insights when it’s his turn to speak. His personal philosophy, that knowledge comes with practice and experience, has profoundly shaped InfiniteUp’s journey. This humble, curiosity-led developer turned co-founder could very well be the quiet revolution Africa’s technology landscape needs.
Designing Futures: InfiniteUp's Wasim Alshadadi
Step into the world of Wasim Alshadadi, co-founder and lead designer of InfiniteUp, a man whose love for crafting impactful experiences has mapped his unique journey. Mostly self-taught, Wasim discovered his flair for visual design and leveraging technology’s potential quite early on. His first foray into mastering technology involved a rather ambitious attempt at rooting an Android phone, which ended, to say the least, comically. From there, he has been unswervingly helping others bring their collective dreams to life through the power of design.
Alongside co-founder and developer Malaz Aroub, Wasim devotes his waking hours to shaping user experiences that deeply connect, turning abstract concepts into real-life applications. For Wasim, it’s never about chasing job titles; he’s driven by projects that promise significant impact, like their ground-breaking app, Doer.
The genesis of InfiniteUp lies in a chance encounter in Beirut between Wasim and the now-CEO, Barrett Nash. Their synergy was instantaneous, fueling prolific hacker sessions that started as creative and paradigm busting, then began to focus that this creative energy could be put to a bigger purpose. Adding to this serendipity was the introduction of Malaz Aroub, paving the way for the creation of InfiniteUp.
Away from the bustle of the design world, Wasim’s personal life is kept separate from his professional life, creating something of an unconscious mystique around him. Despite his closed nature, he reveals a secret: he sees constraints as creative kindling. Navigating Lebanon’s complexities and earning his bachelor’s degree, Wasim has learnt to treat the world’s imperfections as growth opportunities, finding purpose amidst chaos.
Wasim’s vision is not limited to his immediate surroundings. He voraciously consumes books, broadening his perspective, and deriving inspiration even from controversial figures like Jordan Peterson. When an opportunity for adventure knocks, Wasim doesn’t think twice—be it a spontaneous trip with friends or a thrilling drive through Lebanon’s picturesque hills in his beloved black Mercedes.
Wasim’s ‘let’s skip the chit chat and get to work’ attitude plays a pivotal role in steering InfiniteUp’s trajectory. With a knack for swift iterations and scaling successful ideas, this gifted designer is poised to redefine the notion of opportunity in Africa. In Wasim’s world, visionary work is a collective effort, and the biggest leaps forward often stem from a single idea or phone call. As he charts a course through the sea of possibilities, one thing is certain: where Wasim’s curiosity voyages, a wealth of opportunities are bound to follow.
Hiba Al Fayssal, The Force Fine-tuning InfiniteUp's Quality
Hiba Al Fayssal, the Quality Assurance Tester and UX Coordinator at InfiniteUp, infuses her work with humor, meticulousness, and a dash of innovative thinking, all directed towards empowering users via technology. Originally from Syria, Hiba has found her home in Lebanon, armed with a bachelor’s degree in Healthcare Management and a dream to uplift people’s lives.
Commencing her professional journey with internships in hospitals and educational institutions, Hiba’s foray into InfiniteUp began as an intern. Her unique knack for pinpointing issues, posing challenging questions, and enhancing user experiences quickly became apparent. Now spearheading QA testing for InfiniteUp’s apps and coordinating their UX testing team, Hiba’s multifaceted role continues to evolve. The reciprocal growth between her and InfiniteUp’s collaborative culture is a testament to their shared journey of improvement.
Off-duty, Hiba immerses herself in movies, follows influencers on social media, and devours books—particularly those in her native Arabic. Her fondness for the Harry Potter series reveals a dream to magically transform lives. While she carefully reserves parts of herself to focus on what truly counts, her infectious spirit and light-hearted demeanor are generously shared with those in her inner circle. Hidden beneath her exterior is a profound compassion and consideration for others.
InfiniteUp’s potential to catalyze change excites Hiba, particularly if they remain committed to optimizing the user experience. She places her bets on their new app, Doer, to succeed by providing swift and useful features to communities that need them the most. However, she is mindful of the hurdles in attracting and engaging users. Hiba’s hopes rest on InfiniteUp’s experimental approach and their responsiveness to feedback as key drivers for growth.
Though the future of InfiniteUp is shrouded in uncertainty as their journey unfolds, Hiba is firmly rooted in the present—collaborating, probing, and fine-tuning to create technology that enriches lives. Embracing constraints, this non-typical thinker aids her team in moving mountainsc.
This brilliant mind, so selflessly committed to the empowerment of others, stands as proof that meaningful change often starts small. Whatever lies ahead, Hiba offers a valuable lesson: that progress and purpose are always within our grasp.
The Nairobi Whisperer: How Kevin Warigia Threads Insight into InfiniteUp's Vision
Kevin Warigia, the Marketing Coordinator at InfiniteUp, weaves the multifaceted tapestry of contemporary Nairobi into the fabric of InfiniteUp’s technology aimed at improving lives. A native of Thika, Kevin’s childhood was punctuated by stints in Nairobi and Mombasa. Currently pursuing a degree as an Actuary, his intellectual curiosity about people and places fuels his drive to uplift communities through the vehicle of technology.
Kevin’s professional journey began by aiding farmers to amplify their productivity, revealing to him the transformative potential of technology. At InfiniteUp, Kevin conducts meticulous research and in-depth interviews, curating insights that serve as the backbone for their product development. When not absorbed in work, Kevin seeks respite in swimming, immersing himself in the cinematic world, and following the high-stakes narrative of WWE. Though initially perceived as reserved, Kevin’s conversational side unfurls amidst engaging dialogues.
Kevin’s outlook on InfiniteUp’s future is tinted with optimism, with their new app Doer marked as a beacon of hope if it secures the trust of the populace. His belief in the key to triumph lies in comprehending users and architecting solutions that cater to their needs. Kevin serves as a crucial bridge to the contemporary realities of Nairobi, informing InfiniteUp’s approach to harness technology to enrich lives.
Despite his academic commitments, Kevin finds fulfillment in the nature of the work itself, rather than rigid roles or flashy titles. He values InfiniteUp’s culture of collaboration, where learning and contributions flow freely amidst juggling his studies.
Each interview undertaken by Kevin sharpens his belief that technology can empower others. His commitment stands as proof that the future of technology is predicated on truly hearing the voices and needs within our communities. InfiniteUp’s vision is deeply rooted in human experiences, with growth propelled by insights and daily accrued trust. Benefiting from Kevin’s insights, InfiniteUp just might create applications that mirror the boundless potential of Nairobi’s future, an example of the distance we can travel by stepping into another’s shoes.
Introducing Tabitha Muthoni: The Bright Mind Unlocking New Persona Insights
Tabitha Muthoni, Market Research Coordinator at InfiniteUp, is a star in the making. Growing up in Nairobi, Kenya, she gained a deep appreciation for the intricacies of community life, a valuable asset to her current role. With a degree in Analytical Chemistry, Tabitha’s curious mind and scientific training serve her well as she navigates the ever-changing landscape of tech-based community development.
In her early career, Tabitha tried her hand at various roles, including transcription services, digital marketing, and social media management. These diverse experiences not only widened her skillset but also gave her a firsthand glimpse into the transformative power of technology. In her role at InfiniteUp, she utilizes this broad perspective to carry out crucial research and testing that inform the design of products that truly resonate with users.
When she’s not engrossed in her work, you can find Tabitha immersing herself in nature, finding humor in everyday life, or getting lost in an action-packed Rambo film. Despite her quiet demeanor, Tabitha cherishes the personal connections she’s made, treating every interaction as an opportunity to make a difference.
Tabitha is optimistic about InfiniteUp’s journey, trusting in the power of team effort and adaptability. She sees personal growth as a byproduct of the company’s success, and she’s eager to keep learning and contributing to the team. Tabitha’s philosophy is simple: Keep pushing through the tough times and make each moment count.
A Fresh Perspective: Bee Nduta's Novel Approach to InfiniteUp's Marketing Insights
Bee Nduta, a Marketing Researcher for InfiniteUp, is a refreshing breeze in the tech landscape. Hailing from Nakuru, Kenya, Bee’s journey to the realm of technology is a tale of curiosity and adaptability. An Economics graduate, he is new to tech but full of ideas to turn it into a vehicle for societal upliftment.
Bee’s association with InfiniteUp began when he was just wrapping up his university studies. He came on board as an intern, unencumbered by preconceived notions about the tech industry. His fresh perspective soon started generating novel insights and innovative thought processes. Currently, Bee dives into market and user experience research, his work shaping InfiniteUp’s offerings. Bee appreciates the company’s collaborative ethos, which fuels his journey of constant growth and learning in this new field.
Away from work, Bee’s passions span music, gastronomy, travel, and the ceaseless pursuit of knowledge. He enjoys ‘The Real Housewives of Nairobi’ as a fun way to explore human dynamics and interpersonal relationships. A naturally reserved individual, Bee is strongly driven by a desire to make a positive impact in people’s lives.
Despite being relatively new to the tech industry, Bee is optimistic about InfiniteUp’s future. He believes that building trust, solving problems effectively, and maintaining a strong user focus are integral to the company’s success. He sees his role evolving with the firm’s expansion, potentially leading him towards customer service. At present, Bee’s focus remains on delivering value through his groundbreaking research. Every interaction further clarifies his vision of harnessing technology to promote access and economic freedom in Africa.
Bee Nduta is a testament to the idea that fresh minds can bring about powerful change. His empathetic approach and understanding of people fuel the transformative potential of his work. Keep an eye on Bee and the rest of the InfiniteUp team, as they blend technology and humanity to shape the future. But remember, for Bee, the journey is as significant as the destination. His approach exemplifies how continuous personal growth and adaptability to life’s challenges can drive progress, all while caring for every individual encountered along the path.
To Sum Up
InfiniteUp’s journey with their groundbreaking app, Doer, is a testament to the transformative potential of technology when it’s guided by vision and empathy. Despite the inherent uncertainties that come with trailblazing, the InfiniteUp team forges ahead, fueled by purpose, shared vision, and a deep commitment to the future they’re crafting.
As Doer prepares to spread its wings, InfiniteUp stands at the threshold of a new chapter. Backed by a world-class team and a resilient digital framework, the company’s growth hinges on expanding Doer’s influence and impact. With its promise to provide communities with swift, practical features, Doer could well become an essential technological lifeline across Africa. The product development horizon seems limitless.
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