Navigating the New Normal
Running a Purpose-Driven, Africa-Focused Startup Post-Covid
InfiniteUp is not your average startup. We are a small team using lean methodologies, low-code techniques, extensive user experience testing, and a scientific approach to app validation and development. Our premier app, Doer, is a testament to our belief in a future where work is democratized, flexible, and accessible to all. Doer mirrors the convenience of platforms like Uber Eats, but for any job you can think of. We are redefining the on-demand labor market by providing an open and versatile platform that serves a wide variety of tasks.
At InfiniteUp, our approach to navigating these disruptive times is heavily grounded in our team. As an entirely remote team distributed across Kenya, Lebanon, Georgia, and Canada, we have embraced a new work culture that goes beyond geographical boundaries and conventional work hours. Instead, we concentrate on output, on the work we deliver, and on the positive impacts we bring about through our technology.
To bridge the digital divide, we leverage collaborative development with low-code platforms like FlutterFlow, task management tools like ClickUp and the new opportunities presented by large language model AIs. This allows our team members, regardless of their location, to participate fully and effectively in our development process.
Safety and security are essential elements in our operations. We’ve incorporated robust measures such as Google’s Firebase for user authentication, strict adherence to GDPR standards, and ID verification for all our Doers. Our approach to cybersecurity is not just about complying with standards—it’s about building trust with our users.
Building and maintaining our team culture in a remote working environment has been a unique challenge. We’ve found that short, frequent meetings and collaborative development work contribute greatly to fostering a sense of unity. Our team is our most significant investment—we bet on extraordinary people and train them in the skill sets of the future, not of the past.
InfiniteUp has been well received by investors who understand and value our mission to contribute to Africa’s economic growth. They appreciate that our success is tied to the broader economic success of Africa. We firmly believe that generating wealth in Africa benefits everyone—a rising tide lifts all boats.
While we envision a future that merges the American gig economy with the African hustle economy, our day-to-day operations follow Amazon’s ‘Day 1’ philosophy. This keeps us grounded, adaptable, and ready for fresh ideas, ensuring our startup remains resilient in the face of future disruptions.
For entrepreneurs aspiring to launch a purpose-driven, Africa-focused startup in this new normal, our biggest advice is to listen—listen to your users. They will tell you what they want and what they are willing to pay for. Always remember, your users are your greatest asset.
In this ever-evolving landscape, InfiniteUp is excited about the journey ahead. We remain committed to delivering on our mission and contributing positively to Africa’s vibrant startup ecosystem.
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