
The gig economy has been an evolutionary force in the modern working world. As witnessed with companies like Uber, it can generate immense value but also unveil considerable challenges. This is where Doer’s disruptive business model steps in.
Unlike the gig companies of yesteryears that struggled with profitability, Doer is creating a new version of gig economics. Building on lessons learned from predecessors like Uber and past experience, Doer is learning from past mistakes and enhancing what works.
“It’s not about replicating existing models but reimagining them with innovation and clarity of vision,” says Barrett Nash, CEO of Doer developer InfiniteUp.
One of Doer’s defining features is its escrow system, a secured method to hold funds between the two parties. Influenced by Upwork’s approach and open to blockchain possibilities, we are building this system to protect both sides.
A commission on jobs serves as the core revenue model for Doer, a straightforward, percentage-based system that aligns with market expectations. The simplicity and clarity in this approach signify Doer’s commitment to an actionable, uncomplicated business plan.
What sets Doer apart is its use of artificial intelligence to create clear deliverables and proof of work that form part of a smart contract.
“The AI-driven approach removes ambiguity, making it a black-and-white agreement, binding in its clarity. It’s not just technology for technology’s sake; it’s technology with a purpose,” elaborates Nash.
The AI-enriched dispute resolution system ensures that disputes are not vague but crystal clear, resolved via community engagement that can be gamified.
Beyond the current model, Doer’s roadmap includes exploring fintech features like credit scoring, transfers, and loan giving, aligning with the equitable vision that the company stands for. Being at the cutting edge of large language models incorporation adds an extraordinary advantage.
A former co-founder of Nash, Peter Kariuki, insightfully said, “It’s not about replacing humans; it’s about humans being replaced by humans that use AI.”
Doer’s approach to regulatory navigation is unique and forward-thinking, utilizing AI tools like Anthropic’s Claud to interpret complex regulations. This not only aligns Doer with innovative practices but showcases the commitment to navigating uncharted territories with precision.
In a market like Africa, filled with glaring gaps and open opportunities, Doer’s business model promises to be highly rewarding. It’s not just about building a technology company but about building one that understands the market, sees the gaps, and fills them with innovation.
Doer’s business model stands as a testament to the clarity of thought, actionable insights, and a forward-looking approach that resonates with investors. It represents a new era in gig economics, providing a roadmap for how technology can create trust, value, and scalability.
“We’re not just connecting users but building a trusted third party in a low-trust environment. It’s a blueprint for the future of work in Africa and beyond,” concludes Nash.
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