Why InfiniteUp Bet on Doer
In the evolving world of tech startups, InfiniteUp has made a decisive move to go all-in on Doer, recognizing the vast potential of the hustle economy that reflects the gig economy’s dynamism. Here’s why InfiniteUp made this choice:
The Hustle Economy: A Mirror to the Gig Economy
Unlike the traditional gig economy, Africa’s hustle economy addresses immediate needs and resonates with the local culture. Doer brings this concept to life, creating opportunities for small jobs that pay instantly to MPESA. By focusing on tasks that align with Africa’s unique landscape, InfiniteUp taps into a market that is both vast and intimate.
The Solidness of Escrow: InfiniteUp as a Trusted Third Party
InfiniteUp’s business model involves taking money from escrow, a structure that ensures trust, accountability, and transparency. By positioning itself as a necessary third party, InfiniteUp safeguards transactions between JobGivers and Doers, fostering a reliable ecosystem where everyone can thrive.
Assessing the Pain Points and Economic Projections
By prioritizing the hustle economy, InfiniteUp addresses several pain points, such as lack of access to immediate earning opportunities and bridging the gap between JobGivers and Doers. Here’s how InfiniteUp can monetize this:
- Trust and Security: By managing escrow, InfiniteUp builds trust that encourages more JobGivers to create Jobs, generating revenue through transaction fees.
- Targeting the Right Audience: Focusing on small jobs that pay to MPESA caters to the immediate needs of millions in Africa, expanding the customer base.
- Total Addressable Market (TAM): With half a billion smartphone users in Africa and a booming fintech scene, the TAM for Doer is monumental, potentially reaching into billions of dollars.
The Domino Effect of Prioritization
InfiniteUp recognizes that there are many dominos to play in the fields of FinTech, Education, and more. However, the one problem of ‘can we get JobGivers to make Jobs’ is the key domino that sets many other interesting dominos in motion. By focusing on this single piece, InfiniteUp is strategically positioned to create a cascading effect that unlocks numerous opportunities in various sectors.