A profitable software studio that builds its own products with money it already makes. That is unusual enough to be worth explaining.
40+
apps shipped
60,000+
installs, 117 countries
Profitable
agency revenue funds product
4 people
Nanaimo, Tbilisi, Beirut, Nairobi
What InfiniteUp is
Two things that pay for each other.
A software agency that builds mobile apps and custom business software for founders and small businesses, mostly in FlutterFlow. Forty-plus apps shipped. One of them — an assistive-hearing app for Australia’s National Acoustic Laboratories, used by 400 clinical trial participants — won NAL Team of the Year in 2024. The agency is profitable and has been for years. It is the reason the company has never needed venture money to survive.
A product line built with that revenue. Our previous product, DOER Business, reached 5,890 users in 117 countries with a 68.6% engagement rate and no advertising spend — which told us we could get distribution without buying it. Its successor, InfiniteUp Tasks, is live now on iOS, Android and the web: an AI task partner that takes the thing you have been avoiding, breaks it into steps, and follows up until it is done. It is free while we shape it with users, and we are asking them directly what it should cost rather than guessing.
Why the model works
- The agency is the moat, not just the revenue. Every client build teaches us what small businesses actually need, and it keeps four senior people employed on the product between client projects. Most product startups have to raise to learn that; we get paid to.
- We build unusually fast. We were early to running Claude directly against FlutterFlow through MCP, and we published how. The repetitive half of a build now takes hours. Four people ship what used to take twelve.
- We find revenue where it appears. When the tariff dispute hit Canadian businesses in August 2026, we had a paid New Markets Review and a 36-page resource live within weeks — and it became the best-converting content on the site. That reflex is the company.
- Distribution is proven, not projected. DOER got to nearly six thousand users with zero ad spend. That is the number we point to when someone asks whether Tasks can find its market.
The team
Four people. Founder and CEO Barrett Nash in Nanaimo, British Columbia; teammates in Tbilisi, Beirut and Nairobi. Bilingual in English and Arabic, with a client base across Canada, the United States, Australia and the Gulf. The people you would be backing are the people who build. There is no layer between.
Backed by SOSV’s Orbit Startups.
The round
We run a rolling close rather than a single dated round, which lets us take investment when it is useful and keep operating from profit when it is not. The instrument is preferred shares, structured for a path to liquidity through dividends as profitability grows and a strategic exit in time.
The numbers — revenue, growth, use of funds, terms — are in the deck and the data room, not on a public web page, for reasons any investor will understand.
Talk to Barrett
For the data room, current terms, or a conversation about whether this fits your thesis.
What to look at first
- HearWB — the award-winning build, and what a nine-month engagement looks like end to end.
- InfiniteUp Tasks — the product, on your phone, in two minutes.
- The full portfolio — fifteen case studies with real numbers.
- How we think about growth — the essay on doing business the old-fashioned way, just infinitely scalable.
This page describes the business; it is not an offer to sell securities. Investment terms are provided to qualified parties through the deck and data room. Last reviewed 23 September 2026.